Creative Problem Solving Essay Example | Topics and Well Written Essays - 750 words

Creative Problem Solving - Essay Example Since the experts blame alcohol advertising for alcohol consumption among teens, then they take it as truth. Alcohol adverts are not aimed at teenagers or for alcohol consumption increase. Rather, advertising of alcohol is targeted for those who take alcohol to switch alcohol brands. Most commercials will take a minute or so and do not really reveal what they are about. Usually, only those who understand them are old and mature enough to take alcohol. This I say from experience when I first look at an advert I rarely know what the advert is talking about at first. For instance, most Smirnoff adverts require one to understand alcohol and know that they are talking about it. While alcohol ads are highly visible in sports magazines, most people who watch sport agree that liquor and sport are not compatible. Most teens who read sports magazines will know that should they have an interest in sport when they grow up, then they are aware that alcohol will destroy or stop their dreams. Alcoh ol ads are not meant to increase consumption but to get people to take the specific brand instead. While people think that these ads are targeted at consumption of alcohol, the truth is that they are not bad intentioned. The reason why these adverts are on the magazine is to increase market share. The adverts are not intended for young people since the advertisers are only out to increase brand awareness. While advertisement of alcohol may be high coupled to high abuse of alcohol among teens, evidence is not conclusive that young people are led to increase alcohol consumption by the adverts. Not only do alcohol adverts not target consumption of alcohol, there is no evidence that it leads to increased consumption either. ... However, it is also true that some underage drinking is caused by alcohol adverts on magazines aimed at teenagers. This is because it can be proven that young people are more vulnerable to persuasion from magazines with higher readership since they feel part of something bigger. The possibility that delayed effect from adverts on magazines with high circulation among teenagers has an effect on alcohol consumption among them is very high (Rand Health 1). It is obvious that the younger generation does spend a lot of time reading magazines and, in the process, take in a lot of alcohol adverts. It is quite clear that these magazines have to do with sport and being chic. These sorts of magazines also have a very high proportion of their adverts dedicated to alcohol. In fact, most of the teenagers read twice as many magazines as the older generations who have extra pressing issues at hand. Since these magazines have a very high proportion of their adverts linked to alcohol, it is highly po ssible that their readers are the major target. While children at a younger age who do not read these magazines have a low knowledge of alcohol, the generation right ahead of them seems to know a lot more (Rand Health 1). In short, the average sixteen year old knows more about alcohol than the average nine year old. This, in my opinion, implicates the magazine adverts. The social cost of adolescent drinking is very high on most economies in the world with alcohol fuelled accidents and alcohol aided crime being the most obvious. Combating drivers who are underage and drunk involves multiple systems of approach (Rand Health 1). With emphasis on advertising of alcohol in magazines, several policies

Discuss the relationship between film score and narrative (story) Essay

Discuss the relationship between film score and narrative (story) - Essay Example It gives the feeling of the narration and helps carry along with the narrative the audience. Giving the feeling and tone of a narrative is very necessary to help the audience realize the message that the narrative is relaying to them. All narratives have their role which is supposed to educate and entertain the society. They try to remind people of the lost values that should be sort for proper cohesion of the people. In traditional societies before the coming of formal education, narratives were a source of education to young people. They were used to drive order and instill discipline in the young ones. This art has currently been perfected into different genres to include movies, dramas and other theatrics. With these improvements to modernize the field of art came music which has proved to be an integral part of narratives and movies and without music there could as well be no narratives or movies. An appropriate music has to be selected to accompany the narration. This will help to give meaning to the different scenes and themes that the narrator may want to pass across. Just by the background music, the audience may be in a position to predict what is likely to come next in the narration. Therefore, film score or film music helps in a great way to build a story in a narrative. The plot of the narration will basically be based on the content of the narration and the music that plays along the story (Green, 81). Film score also helps to catch attention of the audience hence breaking the monotony and boredom that may prevail were it for a mere narration without any support from music. Calm music often brings about somber moods in the narration, indicating that there could be a bad incident taking place in the story. A lively song gives an impression of a happy occurrence in the story. Therefore the choice of music should be correct to prevent a misleading incident where the audience may think about an occurrence

Childhood Essay Example for Free

Childhood Essay Though many are of the view that childhood is the happiest time of a persons life I do not think we can generalize it is so. Of cause childhood is a very enjoyable phase in a mans life which is free from many responsibilities and challenges of the adulthood. However I believe there are several conditions that need to be satisfied for a happy childhood. First and foremost, a child should have loving and caring parents who could provide physical, emotional, social and intellectual needs of their child. How many children have such parents today? There are thousands of children raised by foster homes or orphanages. Most of these children have never experienced the love of their mothers or fathers. In fact many a them even do not know who their parents are. These children are often deprived from many privileges and rights of a normal child. We could also see that the numbers of single parents are ever increasing due to various socio economic reasons. It is a known fact that single parents have to struggle hard to raise their children without the help of their partner and in most cases they fail to provide necessary requirements of their children, especially with respect to emotional factors. The security of the child is another important factor that decides whether the childhood is a happy one or not. In my country there was a civil war which spanned for thirty years and fortunately became to an end in the last year. The children who were born during these thirty years of war were raised under its dark shadows. In most families, the fathers had to join the army to fight against the terrorists. Many did not return home leaving endless problems for their families. There were frequent bomb blasts directed on civilians by the terrorists and in many instances children were victims. Also the children in the areas under terrorist control were abducted by the terrorists to strengthen their carders. These children were completely deprived from all their rights as children. They were neither allowed to be with their loved ones nor to attend school. Instead they were given a gun and trained to fire at the enemy. They were taught to hate not to love. How can we say that the childhood is the happiest time for such children?

Supply And Demand Chain In Music Industries Marketing Essay

Supply And Demand Chain In Music Industries Marketing Essay Since the inception of humankind, music has been significant to civilization of human race providing various advantages physically and mentally to every person involved in making or listening of music and tasting pleasure in doing so. Prior to 19th century, musical pursuit suggests attending live performances and playing of music instruments by people on their own at home. A soaring percentage of people involved in playing and singing by themselves and rest went to see the live performances in concert halls, taverns and music halls. During this era, the only way of recording music was on paper with support of some pre-programmed mechanical devices to play notes. This clearly shows that there was demand for devices which will help in developing and recording the music and can be easily distributed at listeners place. Before moving towards the process of recording and distribution of music let see how music-making is being categorised by society. Society has differentiated music making in two types i.e. classical music and popular/pop music. The classical music consists of well trained musician and pop music consists of untrained populace. The classical music suggest three large periods of music i.e. (Baroque, classical and romantic) where as popular music can be any modern day contemporary music. The basic difference between the classical music and pop music is classical music is also known as art providing entertainment whereas later only provides entertainment. Classical music has greater musical complexity and it is appreciated by older generation while pop music lacks the structural complexity for multiple structural layers but have universal appeal. Factor governing buyer behaviour Information on consumers potential behaviour becomes a strategic resource enabling promoters to anticipate competitors, improving the fit between supply and demand of music in the digital environment Quality Uncertainty Cultural goods are experiential goods in the sense that their quality may not be learned or measured even after consumption. There are no suitable parameters to make a claim regarding an unsatisfactory music album. When the quality is uncertain, people prefer what other people prefer. This represents the second feature of consumption in the cultural industries the presence of socio-network effects. Cultural-dependence Represents a way of fulfilling desires identified with highly valued life styles by consuming cultural goods, people express who they are and the social groups they belong. Demand Reversal Phenomenon Once too many people participate in a particular fashion, it ceases to be attractive, and the trend reverses. In this sense, the consumption process is cyclical, and the consumer segments may be influenced by the dynamics of fashion. This reversal process may also be repeated, such as when an anthology of Beatles songs, after being first fashionable, and then less attractive, may once again become valued as classics, experiencing repeated streams of consumption. Demographic factors Classical Music Willing to pay more for Interested in better sound quality Buy records as a package: not just music but notes, lyrics and cover art. Enjoy live concerts Prefer subscriptions than daily tickets Popular Music More interested in convenience Need flexible medium to listen Comparatively more fascinated discovering new music and artists Curious about the new phenomenon Consumer use music in two ways i.e. they own the product in the form of a CD/ DVD or use as a service, and listen to radio station or online. The listening of songs through radio station also used as promotional channel where the awareness is created and consumer is tempted to be the owner of the product. The market can be largely grouped into two segments: music owner and casual listener. It is possible for a consumer to be a part of both the segments i.e. customer being casual listener for some music and music owner for other kinds of music. When the casual listener is converted into music owner the profit starts coming in. Internet being a two-way interactive tool gives benefit to sales channel for downloading music as it is also used as a promotional channel. Consumer analysis suggests that adolescents and college going student perceived buying of CDs/DVDs as expensive. This perception exists due to mass piracy and copying, devaluing the commercial value of music and other reason being there is only one or two good value songs on the CDs/DVDs. The easy accessibility of technologies (MP3 player), digital downloading and CD/DVD writing has given power to consumer in-turn changing their buying behaviour. The music industry has drastically transformed in the last couple of decades, all credit goes to the increasing penetration of strong broadband connection, which provides convenient service to music lovers to download or buy the MP3 tracks or any music via internet. This technological change in music industry has adversely affected the traditional chain of high street music specialists. But in turn has resulted into heavy selling of physical music and DVD music online. This activity also lays the foundation for promoting digital downloads as well as the stealing of music illegally from the web. T he illegal downloading of music is the current major problem faced by the members dealing in music industry and the owners of the music. Downloading music illegally has not only started devaluing the value of music for entire generation of youth but also affecting the content owners in terms of their financial returns which is decreasing day-by-day. A huge challenges also faced by the retailers as there is a rapid ranges of price deflation due to free downloading of music by the new generation of consumers. While essential modifications are taking place in the music and video retailing as well as major upsetting among the specialist players, they are being provoked by the swift escalation of technology set up in the consumers place. With the influx of broadband connection there is a mass increase in the ownership for iPods and MP3 players. Other reasons for growth in online sales are due to the moving of supermarkets from food to non-food categories creating and continuing the huge impact. Thus, in this environment the challenges for retailers are to find different ways to cater their consumers for retaining their expected profitability which will help them to survive in this tough competition. On the whole, the music industry is facing an enormous challenge. A few of the most popular artists have an undersized product life cycle as the temperament of the industry has changed. Then alongside is the modern technology and broadband letting consumers to obtain classical and popular music at superior quality for free or diminutive cost during exchange of the MP3 tracks or file sharing. According to music recording companies and their representatives the massive and regular use of this method for obtaining classical and popular music has been a major setback for recording companies as this being the reason to their declining sales and profitability. Members and followers of the file sharing partly blames the commercial desire of the recording companies and indicate towards the comparatively great prices of DVDs, CDs and recorded music as the most important reason of consumers looking out for new and other choices. When we talk about technology it is clear that modern technology is here and will be upgraded time to time will become even more sophisticated in future. Numerous artists have problems and fail to get their music heard because of the governance of the quick buck super marketing of the present trim of top acts. Internet is the useful tool for the performers and artists and may offer useful resources for delivering their music to their follower all over the world. No matter what the point is? The music industry will counter the challenge of encountering the changed market place and how they act in response to such difficulties is going to be critical in their success and prolong development of music industry. Implications to Supply chain, Publisher and Demand chain The Music industry consist of performers/artists, labels/publisher, producers, manufacturer, engineers, marketing agencies. To realize all the arguments affecting each members of the supply chain, recording companies and demand chain it is important to know how music industry operates. It is huge and complex industry. In real meaning, a performer or an artist, is undersigned in a contract by the record companies to create an album or tracks. Then recording company pay or may pay for the produced albums to market it or manufacture the CDs which will be distributed all over the world. In return, the revenue is generated by the sale of the albums which covers all the cost incurred on producing the CDs and thus the income is passed to each member involved in the process. The music company are therefore smashing their business in search of providing a variety of music to meet the various range of tang of the consumer. For doing this, it is very important to manage the product portfolio sensitively as any action taken will have an adverse effect on cash flow. The music company has to ensure that there is a sufficient cash flow in the business to manage its liabilities. Almost every main record company will highlight the fact that they have dozens of other company that has set up under it or they have bought them. For example, The Universal Music Group owns: Jazz recording company Verve Classical recording company Deutsche Gramophone Apart from this the labels also has different companies under them which distribute conventional pop and rock material. Therefore, the market is dominated by five major companies sharing 75% of the total sales of recorded music all across the world. But to the fact, there are dozens of other labels and companies which are reputed as a individual entity but may have been under taken or set up by their parents company over the years. (Source: IFPI, Market Share of the Music Industry, 2008) The Problem The problem centres on several issues: Increase in piracy has affected the record labels severely as they experience a worst in declining sales. If sales are not official the artists are not bound to receive any royalty income from the sale of the music. The complexity of modern technology is also responsible in making of fake CDs which is again affecting the market of the music industry. Some artists struggle to get into mainstream as they are not signed by the major labels; they opt for the internet as it is potential source of getting their music to mass audience. Due to decline of CD sales physically, retailers of all size are facing the heat. Some smaller size retailers are complaining the difficulty they face in competing the larger stores as they have the advantage of providing the songs through downloaded music. The effects of music piracy has created the dispute for the record industry as it claims that piracy generates further sales but recording company wants to protect their monopoly powers by keeping the artificial prices high, and thus affecting the customer base. Other Problems The other aspects of music industries are also affected by the changing market in the music world. The method used by music lovers to purchase music is also going under drastic change as there is development in new forms of media entertainment i.e. DVDs and videos. Companies selling music have also come to provisions with the impact of changes taking place in the market. Amazon coming in on-line retailing made other companies like HMV, Virgin and Tower Records, which are the three major retailers to face the competition. Amazon also created the impact by providing the features like speedy delivery times and extensive range of stocks through global access. Digital distribution saviour of supply and demand chain in music industries The RIAA (Recording Industry Association America) forced Napster and other peer-to-peer companies to closed music sharing business with the help of severe legal process. The commotion was temporarily stopped but it clearly suggested that there is a need of such crucial products and services which will help in understanding the customers tastes and will meet their actual requirement. The basic objective was to re-organize the traditional supply chain for the survival and this was only possible by inculcating various digital distribution strategies. The content creators, content developers and marketers and retailers/ distributors are the three major players for the current supply chain in the music industry. Composers, lyricists, and artists are the part of content creators. The music publishing and record companies are included in content developers which are central to the industry. s are the They not only procure the musical rights, recognise and develop performing artists, record music in studios but also produce and distribute the music, advertise and promote music through various channels. The distributors consist of large national retail chains and recording company. 85% of sales come from record companies and larger national retail chains which are owned by retail outlets and are also high compared to record clubs and mail orders and online retailers which only account for 12% and 1 % respectively. In recent years, there has been a significant shift in the market share from unaccounted music to P2P music sites as the record companies have had a significant influence on the demand as well as the supply chain. Cost Breakdown of digital distribution (Source: Alternate digital distribution, G. Premkumar, 2003) The above cost structure proposes latent opportunities to develop the efficiency of current supply chain. The above table provides the breakdown of the costs involved using averages from various published sources. From this the royalty to composers/artists account to 12% as manufacturing cost is only 5% of total cost and costs such as labour, rent, and local inventory of retail outlet account for 35%. Meantime, the costs involved in retail outlets also account for 35% of selling price. The operating profits ranges from 4%-6% of sales in relation of price markdown and after writing off the inventory. An additional cost of 20% is absorbed in promotion and advertisement. The breakdown of these cost facts disclosed 25% of variable cost is comparatively small to fixed cost which is 75%. This is important because 60%-80% of music labels are meant to be flopped and they fail to cover the fixed cost. Most of the consumers do not realize that there is natural risk in this business and the suc cessful labels do only compensate the losses. Alternate strategies for Digital Distribution Distributing music digitally through supply chain can have a variety of strategies. The three major members of the supply chain are content creators/artists, recording companies and retailers. In order to ensure the success of digital distribution, multiple marketing and social issues must be solved instead of technological issues. Due to other restraint, concentrating only on supply chain will may or may not give the solution which can be implemented. Six different strategies given below are the suggestion for distributing music digitally. Recording company-retailer-customer Some consumer support this strategy as it suggests flexibility to produce modified CDs without altering the packaging CDs. This strategy introduce consumer to new artists also gives quality experience of music. This strategy is categorized into three stages as per changes taking place in the market. The primary stage consists of developing customized CDs and it advances to second stage where the assembling of CDs is done overcoming the in-store inventory problems. In the third stage, this strategy provides inventory less in-store and help consumer to recognize types of music they want, different artists, and can also create CDs. Due to inherent cost efficiency in this strategy, it provides benefits to Retail store operations. This strategy also helps recording companies to protect their copyrights. Record company-customer This strategy of direct distribution take advantage of eliminated retailers as it reduces the cost of retail operations for distributing music. Thus creating potential market for digital distribution between recording company and customer. Record company-intermediary-customer This strategy is also called one-stop shop. The consumer can get their music by visiting multiple sites at one place. Music from multiple recording companies is consolidated at one place by intermediary and this gives consumer to buy their favourite music at one place. Online retailers like Amazon.com can generate extra sales revenue by providing quick search facility and good system network to download music. Artist-customer This strategy creates the most efficient supply chain by eliminating the intermediaries and save cost in every aspect for music industries for distributing music. Although this strategy suggest expenses for artists in terms of direct advertising and maintaining the cost of the web site. It is also important to address other issues for the success of this chain. Artist-intermediary-customer In this strategy, an intermediary combines the artists and offers them services to minimise their search and information problems related to consumers also does expand the market reach for the artist. The intermediaries creates online communities with similar music interest also offers services like online reviews and provides email alerts to consumer for new releases and concerts. Thus they add value to this strategy. Audio-on-demand (AOD) This option helps consumer to create their own playlist of their favourite songs and can listen as per their convenience through internet radio stations. This strategy uses simple subscription model for delivering the music to consumer. A consumer can change their playlist as per their choices during the subscription period this will help consumer to get rid of old and few songs considering the ownership model. (Source: Alternate digital distribution strategies, G. Premkumar, 2003) Comparison of distribution strategies (Source: Alternate digital distribution strategies, G. Premkumar, 2003) It is thus necessary to educate the people about negative effects of piracy and protecting the copyrights. This is also critical for keeping the music industry healthy and flow of income and royalty to artists will encourage them to create new music portable devices. Internet radio stations require two-way connection with each consumer compared to broadcasting radio which will creates load on server and system infrastructure. These problems will be solved in future with the help of surplus bandwidth. Future of Music Distribution The above table provide the summary of merit and demerits of each distribution channels for stakeholder, artists, labels and publishers, retailers and consumers. Although it will be enticed to say which strategy is going to succeed in future, it is obvious that quite of them will survive in their own niche markets. The absolute victory of every channel depends on their relative features. A single feature that will induce the reformation of the industry is the dominance between the artists, publisher, retailers and consumers. As formerly stated, some of the big labels and publisher not only have control of creation, marketing, and distribution of MP3,CDs, DVDs dominating the market but also have substantial control on the artists. Boost in consumer power to copy the music files from P2P file sharing sites, which was abandoned because of legal actions taken by recording companies followed the closure of P2P music sites. But the impact of action taken by RIAAs did not stop launching of many new P2P music sites. Due to the risk of breaching copyrights, artists have started supporting the point of labels and publishers related to digital distribution of music. The above table suggest that the situation for retailers is on risk in future, they need to diversify their services to on-line retailing. E.g. ARKIV.com, NAXOS. Looking at the future of music industry the recording companies will influence the most to each distribution strategy as they will have proper control on incentives and disincentives for consumer to operate one strategy or the other. Various business models can work all together to give absolute supple to consumer when music is accessible digitally. As a matter of fact, the business model adapted by Naxos, MuiscNet is the mixture of strategies recording company-intermediary-customer and audio on demand which gives ownership and listening features to consumers. Conclusion The information given above provides opportunities for re-engineering the traditional supply chain by digitizing the music. The negative impact on members of supply chain, publisher and demand chain due to the illegal copying and downloading of music can be solved with the use of six digital distribution strategies. These six distribution strategies were investigated in terms of cost structure and the relative roles of stakeholders for the music industry. The major problems linked to the successfully implementation of each strategies were discovered and explicated. Bibliography and Referencing http://www.bized.co.uk/current/research/2003_04/011203.htm http://www.oligopolywatch.com/2003/06/28.html http://www.ifpi.org/site-content/press/20030909.html http://www.bmg.com/ http://new.umusic.com/overview.aspx http://www.emigroup.com/About/Overview/Default.htm http://www.timewarner.com/corp/index.html http://www.scopus.com/record/display.url?fedsrfIntegrator=METALIB-SCOCIT origin=fedsrf view=basic eid=2-s2.0-3142691513 http://www.scopus.com.lcproxy.shu.ac.uk/record/display.url?fedsrfIntegrator=METALIB-SCOCITorigin=fedsrfview=basiceid=2-s2.0-61549099931 http://www.springerlink.com.lcproxy.shu.ac.uk/content/42g3531nv41u17t4/fulltext.pdf http://academic.mintel.com.lcproxy.shu.ac.uk/sinatra/oxygen_academic/search_results/show/display/id=393867/display/id=437587#hit1   http://academic.mintel.com.lcproxy.shu.ac.uk/sinatra/oxygen_academic/search_results/show/display/id=280587/display/id=326982?select_section=326984   http://www.anstendig.org/classical_vs_street_music.html http://stason.org/TULARC/music-genres/classical/9-What-distinguishes-classical-music-from-popular-music.html http://wiki.answers.com/Q/What_is_the_difference_between_pop_and_classical_music   http://hbswk.hbs.edu/item/5731.html   http://hbswk.hbs.edu/item/4206.html

Self-Concepts in Julius Caesar :: Julius Caesar Essays

Self-Concepts in Julius Caesar All people have definite concepts of self. In different situations, one may feel short, tall, smart, slow, fast, talkative, reserved, etceteras. These self-concepts are usually very different than how others view us. Depending on one's actions, words or even tone of voice, one may misrepresent oneself and be misinterpreted. One may be so arrogant or so humble that they prevent themselves from seeing themselves through others' eyes. In William Shakespeare's play Julius Caesar, two main characters, Julius Caesar and Marcus Brutus, present different personas- one being each characters actual self-characterizations, which we learn through their discussions with others, and another is how they are actually perceived in the eyes of others. Their inability to project their true motives in performing certain actions eventually brings about their tragic downfalls. Julius Caesar believed that people needed one strong ruler in order to have maximum production and proper function of a society. He believed that he possessed many, if not all, of the characteristics required of a great leader. He spoke to others in a way which he believed exhibited authority, told people why he should be the one to lead them, and thought that his own advice was best. His unwillingness to listen to others is received as arrogance. Though already warned by the soothsayer to "beware the ides of March," Caesar refuses to heed advice to stay home from Calpurnia, his wife, because he feels that she is trying to keep him from obtaining power and status. Calpurnia believes Caesar to be a prince and is convinced that some falling meteors are warnings of a prince's death. When she hears her husband boast that he is more dangerous than danger itself, she recognizes that this is simple arrogance, and tells him so, saying, "Alas, my lord/ Your wisdom is consumed in confidence (Act II, scene 2)." In response to her criticism and humble petitions, Caesar momentarily agrees to pacify her. However, when he changes his mind and decides to leave against her admonitions, she reluctantly, but obediently fetches Caesar's robe and he departs for the Senate, and his meeting with fate. Caesar's greatest character flaw, however, is thinking that he is far above others and somehow invincible. When he compares his own perseverance with that of the North Star, saying "But I am as constant as

Charlotte Brontes Jane Eyre - Jane Eyre and I :: Jane Eyre Essays

Jane Eyre and I For me reading Jane Eyre was no mere intellectual exercise; it was an experience which served to reflect a mirror-image of what I am. Jane's rainbows and cobwebs are mine; we are one. I think that she would be as engrossed in reading an account of my life as I was in reading hers. I see her reading Ruth Rosen on a stormy night, covers up to her chin, with candlelight flickering and wind whistling across the heath. I read hers tucked into bed, as wind rattled the windows and bellowed through the caverns of Trump Village. Every page of Jane Eyre seemed to uncover another similarity between us. One passage was particularly meaningful to me because I found it to be a melding of several characteristics: No reflection was to be allowed now; not one glance was to be cast back; not even one forward. Not one thought was to be given either to the past or future. The first was a page so heavenly sweet--so deadly sad--that to read one line of it would dissolve my courage and break down my energy (p. 323). Here we see Jane as romantic, moral, passionate, vulnerable and highly principled. My past grinds at my guts, but I realize now that I couldn't have done otherwise taking into account my romantic and moral inclinations, my passions, my vulnerability and high principles. Jane was tormented by her choices for the same reasons. Jacques Brel said, "Perhaps we feel too much and maybe that's the crime, perhaps we pray too much and there isn't any shrine..." But that's cynical, and defensive and incurable romantics like Jane and me would argue vehemently with Mr. Brel's lyric. To me (and probably to Jane) without passion and the Quest, life is a living death; without the willingness to do, to try and perhaps, to fail, we are automatons. Philosophers and psychologists tell us that we do what we do because of what we are. As kindred spirits, Jane and I would find ourselves in emotional and ethical quandaries and flight would be the only choice. It is a flight fueled by principles. Flight was Jane's only alternative when St. John Rivers proposed. He didn't seek marriage on the basis of love, but as a device to woo her into becoming a fellow-missionary. She was appalled by this bloodless, lifeless request.

Effects of capitalism

Capitalism West has been an important destination in American history. First it was a discovering target for Louis and Clark, later it became a spot for people to seek riches in gold rush. Whether it was for money or establishing settlement west has become an important place for American people. For these reason, one of the family who moved out west were the loads. During 1930's, Midwest was hit hard by the great- depression. And to aggravate these effects dust bowls were sprawling all over Midwest. The Joads were immensely devastated by these conditions in ‘The Grapes of Wrath' by John Steinbeck.First the author shows how the all over Midwest families were the target of dust bowls because the land was over used and crops weren't rotated. Because people couldn't grow their own crops, they had to borrow money from lenders, only to end up in debt they couldn't pay. Since the debt wasn't paid their land was taken away by the banks and corporation leaving them without Job or income . To coup this process The Joads decided to head out west looking for an opportunity to feed their family. But their hopes will be overturned by the misery that awaits them. In chapter 19 of ‘The grapes of wrath', Steinbeck summarizes howCapitalism has left man-kind to turn Inhuman. During the 30's the rich were becoming richer and poor were becoming poorer. There was a distinct line between upper and lower class. Whether it is Oklahoma or California, the wealthy showed no gratitude for the poorer. In Oklahoma the banks wanted to make profits from land by combining thousands of acres together. Same situation applied in California. But the land in California was stolen from Mexicans by the early â€Å"tattered feverish† squatters. Steinbeck uses distinct diction to assert that early settlers in west can be compared with incoming Okies.As time went on, these squatters' children had lost their lust for land. Even though their forefathers had earned the land through hostili ty, But for newer generation â€Å"the hunger was gone, the feral hunger, the gnawing, tearing hunger for land†. Author uses this run on sentence to explain how the lives of the land owners were effortless, because hunger is one of the instincts that motivates mankind. Since their predecessor had left them wealthy, the owners didn't value the land. These owners had distinct themselves from farming. They had lost their lust for â€Å"a shining blade to plow it, for seed and a indmill beating its wings in the air†.Steinbeck uses imagery to demonstrate the importance these tool would hold for a farmer, but the owners did not recognize them because they had separated themselves from farming. Since their connection with land is lost, the owners turned their attention to making money and profit. Steinbeck illustrates the shift from man-power to machines during the 30's. One man on tractor can replace twelve families on a farm. With this revolution the man shifted from a farm er to a ‘shopkeeper' and ‘manufacturer'. This transition made the land owners less sympathetic to land.Farming is no longer their main occupation because â€Å"the crops were reckoned in dollars, and land was valued by principal plus interest†. Steinbeck compares rich owners with banks in Oklahoma. The owner no longer tarmed tor teeding their tamily or tor survival, but tor making solely profit. In contrast of rich owner the Okies only want to farm to feed their family and for their love of land. Steinbeck shows the owners in California had become so powerful â€Å"crop failure, drought, and flood were no longer little deaths within life, but simple losses of money'. But this reason would be death within life for a farmer in Oklahoma.If a farmer had experienced crop failure or drought, it could mean they had to go into debt for feeding their family. The banks took the land from the farmers because of the debt. This resulted in mass migration from Midwest to Calif ornia. Since the rich owner treated farming like industry, they did not care for their workers. Steinbeck shows that the â€Å"Owners followed Rome†. He compares the migrants with slave because the owner gave low wages only enough for surviving and not living. This shows the greediness of the farm owners. This also portrays the affect that capitalism has had on the rich owners.In ‘The Grapes of Wrath', Steinbeck shows the unpleasant conditions of working class during the 30s. During those times people from Midwest suffered socially and economically. Thousands of people migrated west to seek a better life, only to be left devastated. In difference from the misfortune farmers, the banks and rich land owners took advantage of new machine age to increase their wealth and profit. This in turn lead to industrial farming and left the farmers Jobless. It shows the selfishness of upper class and hardship of the farmers. The result of capitalism led to a chaotic situation between landowners and the poor.